Bombshell: EVGA Severs Ties With NVIDIA And Exits The GPU Market

The aforementioned YouTube channels broke the news, but EVGA itself hasn't remained silent on the topic. While there's no press release, the company made a post to its popular user forums explaining that EVGA will not carry the next-generation graphics cards, that it will continue to support the existing products, and that it will continue to provide the current-generation products.


The reasoning behind the split is disjointed and a little confusing. EVGA says that it elected to part ways with NVIDIA primarily due to "disrespectful" treatment from the GPU manufacturer. The company cites NVIDIA behaviors like withholding critical information from its partners, such as the GPU MSRP, until such details are announced publicly. Not knowing the price of your own upcoming product certainly makes revenue predictions more difficult.

A final point that Andrew Han mentioned was that NVIDIA allegedly made extreme demands of EVGA's staff. He didn't go into detail but mentioned that one reason for making this decision was to reduce the amount of pressure on his people. Certainly, dropping the market that provides 80% of your company's revenue will reduce the amount of pressure on your staff, but we tend to agree with both YouTubers in saying that it seems a bit of an extreme measure.

To that point, EVGA says that it will not be doing layoffs and that it will continue to "take care of" its employees, although it also acknowledges that there will likely be some attrition. The company apparently intends to reallocate its staff to other businesses, although as Gamers Nexus noted, there is likely not enough work to go around for all of the employees that must be reallocated. There are also employees whose job is likely so specialized on EVGA's GPU products that they simply will not be able to be "reallocated."

The journalists pressed on the point of whether EVGA might not move to producing Intel or AMD GPUs. The company says it has no interest in such a partnership at this time due to an unwillingness to "betray" NVIDIA despite seemingly accusing NVIDIA of doing the same to EVGA. Andrew Han had also some curious statements to make on the topic, including the below quote in response to Gamers Nexus pointing out that Intel could use a board partner with the experience and expertise of EVGA:


The future the company in the short term isn't up in the air, at least. Andrew Han confirmed to the outlets that he has no interest in selling the company and no desire to retire, despite being in his 60s. He expressed displeasure at the idea that EVGA could be bought up by people who would tarnish the good name of the company. Apparently, EVGA has extremely low operating costs and says that this is a "calculated decision" made in the name of principles, not revenues.

Whatever happens, we're disappointed to see one of the most beloved graphics card vendors exit the market. While no company is flawless, EVGA has been mostly rock-solid with regards to both its products and its customer service for decades. We're not sure that a messy public breakup was the best way for EVGA to proceed, but in any event, it seems like the AIB's loyal fans will have to start looking elsewhere.