According to the posted information, AT&T will offer customers that sign up for at least one month of DirecTV Now service a free Amazon Fire TV Stick (retail price $39). For those that agree to at least three months of service, you’ll walk away with a free Apple TV (retail price $149).
AT&T CEO Randall Stephenson says that DirecTV Now will cost $35 per month, and will give customers access to over 100 channels. This cord-cutter package would be going up against similar services like Sling TV, which is offered by DISH Network. Sling TV costs $20 per month for 25 channels, $25 for 40 channels, or $40 for over 100 channels.
In addition to the leaked information regarding the free Apple TV and Fire TV Stick, a partial listing of the full channel lineup was also revealed. Major networks like CBS, NBC, and Fox are included along with extended channels like TBS, TNT, Food Network, and Nickelodeon. Unfortunately, the full channel list will have to wait until DirecTV Now launches later this year.
Most channels will also support a “72-hour catch-up window” which will give you three days (from the time of their original airing) to watch your favorite TV programs that you may have missed. But according to Variety, “Notably absent from the catch-up list is ESPN.”
Consumers that aren’t yet prepared to take the full plunge with DirecTV Now will be able to sign up for a 7-day free trial of the service. After the trial ends, you can choose to pay for the service or automatically have it downgraded to DirecTV Freeview, which is ad-supported.