ATI and Nokia announce strategic relationship

by Marco Chiappetta — Thursday, May 04, 2006, 01:30 PM EDT

ATI and Nokia announce strategic relationship to enable new mobile multimedia experiences

MARKHAM, CANADA and ESPOO, FINLAND, May 4, 2006 -- ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) and Nokia today announced a long-term strategic relationship to bring enhanced mobile multimedia experiences to Nokia customers. As leaders in their respective industries, ATI and Nokia are now working closely together to drive high quality multimedia experiences such as music playback, 3D gaming, mobile TV, video and more for Nokia mobile device users worldwide.

"Working with ATI underscores the commitment that Nokia has in providing unparalleled mobile multimedia experiences to consumers," said Ilkka Raiskinen, Senior Vice President, Multimedia Experiences, Nokia. "With the mobile device now at the center of people's lives, we want people to have access to fantastic mobile content when and where they want. We are announcing our collaboration with ATI now, so that developers have the next 12 to 18 months to be innovative and create world class mobile multimedia experiences."

With mobile devices becoming ever more powerful and complex, ATI and Nokia are working to drive the complexity out of multimedia development by promoting open standards and providing integrated hardware, software and tools. In this way, developers need only create content once for consumers to enjoy on a range of devices. Specifically, ATI aims to provide a dedicated tools chain and software development kit (SDK) for developers in the fall of 2006. ATI and Nokia will also hold a series of joint workshops in the second half of this year to showcase the environment to key developers. READ MORE...

Tags: ATI, Nokia, oki, ship, IP, Kia, and, K

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com