Items tagged with Advertising

It is often said in regards to free online services such as Facebook that if you are not paying for a product, then you are the product. Fair enough, but that does not mean there are no lines that can be crossed. Facebook seems to have stepped over one with a sophisticated algorithm that lets advertisers target teenagers during vulnerable states, such as when they are feeling "insecure" or "worthless." This came to light when The Australian got its hands on a confidential 23-page Facebook document outlining how the world's largest social playground is able to identify "moments when young people... Read more...
YouTube remains a free service for all (well, as long as you aren’t a subscriber to YouTube Red), so we have to put up with ads from a time to time to enjoy our daily allotment of cat videos and other time wasters. However, Google has finally gotten the hint that one particular format for its video advertising may be annoying viewers a bit too much. The company announced this week that it will no longer bombard YouTube visitors with TV-style 30-second ads. "We're committed to providing a better ads experience for users online,” said a YouTube spokesperson in an interview. “As part of that, we've... Read more...
In no uncertain terms, Facebook says "discriminatory advertising has no place" on the world's largest social network. To keep it off of there, Facebook last fall started providing better education to advertisers about its prohibition against discrimination. It also beefed up the procedures it uses to enforce prohibition. Now it is taking things a step further by implementing strong enforcement tools and testing machine learning solutions. This is not a new frontier for Facebook, or technology companies in general. Machine learning is one of the hottest areas of computing right now. Just last week,... Read more...
This past weekend, we talked about how Facebook and its founder Mark Zuckerberg were planning to combat the "fake news" problem we've likely all seen on a regular basis. This comes hot on the heels of Donald Trump becoming president-elect, as it's a no secret that this political season has been rife with misleading headlines and information. Well, Zuckerberg isn't immune to irony, and has just been hit with what might be his biggest dose. In the very post where he talks about his company's plans to eradicate fake news, two blatantly fake news posts could be found right beside it: What makes this... Read more...
If you're responsible for creating advertising campaigns for a website or a Web service, you need the confidence that you're going to see a good return-on-investment. To gauge that, you're going to listen to the promises of the company or site that hosts the advertising platform. Unfortunately, those promises are sometimes inaccurate - even if it's by accident. Such is the case with Facebook. The world's largest social network has just admitted to fudging up the view counts of videos used for advertising, though it insists that no one has been ripped off. The crux of the problem is that Facebook... Read more...
If Google had been hoping that the European Union would back off on its pursuit of proving that it's anti-competitive, it appears that the company hasn't been hoping hard enough. Today, the EU shot another set of charges at Google for anti-competitive practices, this time squarely targeting its AdSense for Search platform. Previous antitrust charges against Google have involved Android, search, and shopping, with this third set expanding on the latter two. Anyone who's ever browsed the internet will have likely passed by an AdSense advertisement, as they're simply everywhere. We reinforce Google... Read more...
For nearly a decade, Verizon ran a series of ads featuring actor Paul Marcarelli delivering the tagline, "Can you hear me now?" It's still a phrase that's familiar to many people, but in case you haven't heard, it's 2016 and apparently "every network is great," or so says the former Verizon pitchman who's made the switch to Sprint, the fourth largest carrier in the U.S. High profile defections in advertising sometimes happen, though it's not an everyday thing. For one, it requires a successful initial ad campaign, which Verizon certainly had. It also requires that the initial company that used... Read more...
If you enjoy seeing recommended apps in your Windows 10 Start menu, then you're going to love the fact that the upcoming Redstone update doubles the number you'll be able to see. Who knew Windows 10 could get even better? Alright, so that's a bit of an exaggeration, but considering the fact that it is happening, it does make us wonder what Microsoft is actually thinking. As it stands today, if you open your Start menu in Windows 10, a couple of recommended apps might appear. The goal is obvious: to lead user to the Windows Store to download an app or two. Ultimately, Microsoft hopes that you... Read more...
While much of the autonomous buzz right now revolves around vehicles, the ever-evolving world of technology will see many other sectors become automated in the future -- including simple things like customer service. The problem, of course, is that most businesses can't invest in advanced 'chatbots', either through purchasing a solution from another vendor or developing it themselves. That's where Facebook wants to help. The social media giant already offers a number of tools to businesses, but according to a leak, it will unveil chatbot and Live Chat solutions at its upcoming F8 developer conference.... Read more...
Have you ever noticed that your online activities affect the types of advertising you see when surfing the web and using online services? That's called targeted advertising (or stalking, if you prefer), and AT&T's partnering up with a company called Videology to bring the same type of creepiness to television. I'm calling it creepy because advertisers sometimes tend to know and share more than they should. This is anecdotal, but I recently typed the world "Mucinex" in an email to colleagues (it was in reference to me being sick) and later that day my Facebook feed was splattered with sponsored... Read more...
Facebook's Messenger app isn't the most-liked on the planet. Why? Well, the company thinks that everyone is a-OK with the fact that two separate apps need to be used for the same service, something that caused quite a stir in the summer of 2014 when the company forced people install the Messenger app in order to keep in touch with friends and family. Well, if you haven't liked Messenger up to this point, just wait until you see what's in store for Q2: advertising. According to a document that was leaked to TechCrunch, Facebook is planning to bring advertising to its Messenger app, which up to this... Read more...
Users of the Chrome beta for Android are in for a bit of a treat, as the latest version has added support for "Physical Web" beacons. Don't worry if you've never heard of these, because most haven't. Google did talk about it a bit last summer, and it seems like a feature that could be incredibly useful at times. The logic behind the name of "Physical Web" is that data is distributed locally; not over the Internet. The goal is to relay information to those nearby that would prove useful. Say, for example, you're in a restaurant, and as you wait for a seat, a beacon beams the menu to your phone so... Read more...
It seems certain that we've all managed to wind up on a website at some point in time that had misleading elements, such as fake download buttons. While piracy is going to be the first thing that springs to many minds when this kind of sketchiness is brought up, it's hardly exclusive to that area. Some websites that host completely legitimate software still have misleading advertising, and let's face it: we've been dealing with it for way too long. Well, if Google has its way, we're not going to have to worry about such misleading advertising in the future. Back in November, the company released... Read more...
Through a message that's kept as succinct as possible, Apple has announced that it will be pulling the plug on the iAd App Network on June 30. If this service doesn't sound familiar, don't fret: it was designed for developers to allow advertising in their apps for other apps. If you just launched a new app, for example, you could promote it through other apps to gain exposure. A simple mechanic, but one that apparently hasn't delivered the results Apple would have liked to have seen. "The iAd App Network will be discontinued as of June 30, 2016," Apple writes. "Although we are no longer accepting... Read more...
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