Items tagged with Research

Apple may be closer than you think to true worldwide PC domination. While the company has long-since dropped the "Computer" from "Apple Computer," evidently things are looking up on the PC side. Microsoft has held a huge, huge advantage in the desktop OS marketshare race for years, even as the iPod demolished the Zune and iCloud and trampling over Microsoft's cloud services. But according to research firm Canalys, Apple has become the worldwide client PC vendor in Q4 2011. That's right. We aren't talking about phones; we're talking about PCs. The trick here is to include tablets in the "PC" category. Apple shipped over 15 million iPads and five million Macs, representing 17% of the total 120... Read more...
It seems that there are a lot of people who aren't taking Microsoft very seriously when it comes to competing in the smartphone marketplace. However, various well-known analyst firms, including IDC, Gartner, and iSuppli, believe Windows Phone could actually overtake iOS and become the second most popular smartphone platform by 2015. The head of marketing for Windows Phone, Achim Berg, believes this prediction is conservative. In September, research from Gartner and IDC suggested that Windows Phone (Mango) could grab as much as 20 percent of the market share by 2015. iSuppli's most recent predictions suggest that Windows Phone will hold about 16.7 percent of the market share by 2015. This same... Read more...
Wondering if this whole "consumer electronics" thing is just some fading trend? Wonder no more. It's been fairly obvious to us, following the industry over the past decade and change, that technology is only growing more and more important. What was once a luxury reserved for a few, is now making an impact nearly everywhere. Hospitals, geriatrics, teens, infants -- you name it, and technology's there. According to the Q2 2011 Games Industry: Total Consumer Spend report from leading market research company, The NPD Group, in addition to the $1.44 billion spent in the U.S. by consumers on new physical video and PC game software in the second quarter of 2011, the total consumer spend on content... Read more...
Are you a fan of television? A big, big fan of television? If so, we have to ask: when is the last time you watched a full commercial? For years now, media companies have been running around with great concern that viewers were using DVRs to simply bypass commercials, making those pricey advertisements that much less valuable. But is the DVR the real problem? That's a question addressed by a new survey cited in Ad Age, and the results may shock you. The IPG Media Lab in Los Angeles pulled together some rather interesting data surrounding ad skipping. They found that the vast majority of viewers both online and offline used some other device to augment their viewing; that other device, more often... Read more...
According to a recent study commissioned by Crucial.com, consumers frequently replace their personal computers after four and a half years of use. Although replacing a PC as often as three years may be common, 58% of survey respondents thought their computer should last much longer than three years. Despite wanting to use their PCs for longer, computer users often find themselves unhappy with their current machine. In fact, 47% of respondents said they disliked something about their computer. Slow speed was among the top complaints users had against their computers. With this study, Crucial hopes to show users how a simple memory upgrade could help increase performance and give an older system... Read more...
Solid State Drives are popular among power users and are commonly used in high-end machines but by and large, they're absent from the average Joe's computer due to their higher price tag. Gartner expects this could change in 2012 however as the price of SSDs decreases. By the second half of 2012, Gartner predicts that mainstream PC SSDs will decrease to $1 per gigabyte. Once SSDs reach this lower price, Gartner expects more and more consumers will begin to use SSDs. Although SSDs offer many benefits, including a smaller form factor, faster performance, and additional power efficiency compared to traditional hard drives, their higher price has largely kept them from the majority of consumers'... Read more...
A recent study may show another reason why AT&T is interested in purchasing T-Mobile: According to research, AT&T stands to get a more loyal customer base with the purchase of T-Mobile. The survey from Vocal Laboratories shows that T-Mobile customers are 11% more likely to resubscribe than AT&T customers. Vocal Laboratories cited statistics from telephone interviews that were conducted right after a customer service call. Those statistics showed that 73% of T-Mobile customers said they would subscribe again to T-Mobile's service, compared to only 62% of AT&T customers. AT&T To Benefit from T-Mobile Customer Loyalty T-Mobile Customers Are 11 Percentage Points More Likely to... Read more...
Resent research reported in Stroke: Journal of the American Heart Association shows virtual reality and other video games could lead to significant improvement in the arm strength of patients after a stroke. As a result, video games could prove to be an affordable as well as an enjoyable and effective way to help stroke victims as they're going through treatment. Studies show that training designed to maximize the brain's ability to repair itself should be challenging, repetitive, task-specific, motivating and novel. These qualities are part of playing video games, especially virtual reality type games, so it makes sense that gaming could actually help stroke victims. Virtual Reality May Lead... Read more...
Researchers and startups have begun to focus on the final frontier for our silicon-based buddies -- teaching computers to read and respond to human emotions. They haven't quite designed a real life Andrew from the Bicentennial Man, but they have lead computers to grasp the basics. At Cambridge University in England, they are trying to teach computers to measure stress, detect how it effects facial expressions and then to interact using a persona that mimics a proper emotional response. Basically, they are building an emotionally sensitive computer. Researchers at Cambridge are building Andrew's precursor. They aren't the only ones. Kay Stanney, owner of Design Interactive says that people... Read more...
When the going gets tough, the tough start innovating. That's not exactly how the saying goes, but it definitely applies. Western Digital is seeing loads of increased competition in the storage space, and they're looking to stay one step ahead of those rivals by investing in research. R&D can go a long way to getting a product to market first, and of course, being first to market is essential in a sector like this. The company has just announced a new hard drive R&D Center in Singapore, partnering with A*STAR Data Storage Institute and universities in the development of advanced hard drive technologies.  The facility is located in Singapore Science Park, near WD's newly acquired... Read more...
Vendors shipped a record volume of smartphones in the fourth quarter of 2010. In all, a total of 100.9 million smartphones were shipped, representing an increase of 87.2% from 53.9 million smartphones shipped during the fourth quarter of 2009. Android continues to enjoy great success, while the newest mobile operating systems—Symbian^3 and Windows Phone 7—also enjoyed growth. Nokia shipped 5 million Symbian^3 units and Windows Phone 7 vendors shipped more than 1.5 million units in the fourth quarter of 2010. Android Rises, Symbian^3 and Windows Phone 7 Launch as Worldwide Smartphone Shipments Increase 87.2% Year Over Year, According to IDC FRAMINGHAM, Mass.--(BUSINESS WIRE)--The worldwide... Read more...
If your New Year's resolution is to lose weight and get fit, you might want to invest in fitness technology. According to a new study by the Consumer Electronics Association, fitness technologies are a key tool that helps users stay motivated and keep their resolutions to get fit. According to CEA’s research study entitled Getting Fit With Consumer Electronics, 54 percent of consumers cite lack of motivation as the main reason not to exercise. In addition, the study found that 76 percent exercise alone without the direction from exercise professionals, and 74 percent of consumers exercise at home. Fitness technologies can help users gauge their fitness level, monitor calorie intake, and... Read more...
For years, parents have punished misbehaving kids by banning them from watching TV. Now, a new report shows that Internet access is on the same playing field as TV in many parents' eyes. According to a report from researchers at the University of Southern California, more and more parents are limiting Internet access as a form of punishment as well. Really, this should come as no surprise given the amount of TV shows and other entertainment-related activities we enjoy over the Web. Among the parents surveyed, two-thirds restrict access to the TV as punishment. This number has remained fairly static for 10 years. By contrast, the number of parents who limit Internet access has nearly doubled in... Read more...
Attention all kids: if you're trying to drop hints to your mom about what to get you for Christmas, you might want to try dropping those hints on Facebook or another social networking site. According to a recent study by Child's Play Communications from The NPD Group, 23% of moms with children under the age of 18 who are active in social media have purchased a children's product as a result of a recommendation from a social networking site or blog. Unless your mom is one of the 21% of moms who are still holding out and don't use social media, your hint should be received loud and clear. 1 in 4 U.S. Social-Media Moms Report Purchasing Kids' Products Based on Online Recommendations --79% of All... Read more...
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