Items tagged with (NYSE:NKE)

  While college basketball teams around the country are gearing up for conference tournaments, which then lead into March Madness, the folks at Nike are working on technology that would make it easier for teams to keep track of athletes’ performance metrics in real-time, record stats and make informed decisions about player substitutions. As beneficial as this tech could be for teams monitors their multi-million dollar franchise players, it could be also be an [entertainment value] boon for fans to get an even more nuanced look at their favorite players. This information is provided to us courtesy of two Nike patent filings that describe a wireless vitals tracking system that would incorporated... Read more...
As we reported on last week, Nike has decided that it's had enough of producing its own wearables, resulting in a seriously short one-year lifespan for FuelBand. With the move, about 55 people were said to have been laid-off, and speculation ran rampant about what Nike would do next. Well, in a new interview with CNBC, Nike CEO Mark Parker drops some big hints. While Nike isn't going to be making its own wearables, Parker makes it clear that nothing is changing on the software side. He name-drops Apple as being a company Nike is working with, and although he doesn't fill us in on what's in the pipeline, we can begin to put some pieces of the puzzle together. If Nike is working close with Apple,... Read more...
Well, that was a relatively short run for shoe maker Nike. After barely more than a year of market activity, Nike's reportedly decided to just not do the wearable computing thing and is shutting down its FuelBand division. That means there won't be a slimmer version coming out this fall as originally planned, and many of those involved in the effort will have to look for employment elsewhere. News of the disbanding comes from CNET, which is getting its information from "a person familiar with the matter." Nike also chimed in on the report, though the information it gave was fairly standoffish and not very specific. "As a fast-paced, global business we continually align resources with business... Read more...
Remember when Nike introduced Marty McFly's MAG shoes a few years ago? Nike only made 1,500 pairs of the MAG as featured in Back to the Future Part II, which were then auctioned off on eBay where they generated nearly $6 million for the Michael J. Fox Foundation for Parkinson's Research. As cool as those replicas were, they were missing a key feature of what made the mythical version so awesome -- power laces. It seemed like Nike either wasn't capable or interested in a power laces function, but whatever the reason, it's no longer a factor. Nike Designer Tinker Hatfield was at attendance at the Jordan Brand's Flight Lab in New Orleans the other day, and someone asked him if we'd see power laces... Read more...
It doesn't quite answer all of the lingering questions, but it sure sheds a lot of light on what Apple's doing behind the scenes. As the wearables market explodes, fitness gadgets have found themselves in the spotlight. Startups are coming out of the woodwork to sell health-minded bands, while Google has found a market for an expensive computer / eyeglass device dubbed Glass. The future of computing involves computing devices that are on one's person, and while Apple didn't beat everyone to it (see: Samsung's Galaxy Gear smartwatch), it won't be sitting it out entirely. The company has just hired one of Nike's lead Fuel Band designers, presumably to join yet another Nike hire from a few months... Read more...