Items tagged with NUads

Among the various SNAFUs and PR misfires related to the Xbox One release earlier this year, one item that had people upset was that Kinect would be used for advertising--or worse, that the Xbox One Kinect was actually designed with advertising in mind. The source was a UI designer who was expounding the capabilities of the Kinect and how it could be used to deliver interactive ads and used for native advertising (i.e., ads built directly into the content). There was a great fear that Kinect was gathering biometric information, reading people’s emotions, gathering data about how many and what kind of people were in a room at a given time, and more. But in a forum post on NeoGaf, Microsoft... Read more...