Items tagged with Marketing
Intel's four beat, three second jingle has become synonymous with the company's brand, despite the fact that it contains no spoken words or associated text. To date, Santa Clara has reserved the sequence for its desktop, laptop, and server products, but it's planning a major smartphone marketing campaign as well. Intel is only just now dipping a toe in the US market -- the company has launched several Medfield-based phones this year, but they were destined for markets in China, India, Russia, and the UK. Last week's Razr i from Motorola is the first US phone to use an x86 processor, and it contains a faster Medfield, at 2GHz, than its cousins in other markets. Intel sees smartphone branding as...
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Recently, Illinois Gov. Pat Quinn signed into law a bill that will require in-state affiliates to collect state sales tax on purchases made by Illinois residents. Shortly after this bill was signed, Amazon.com announced that it intends to end its affiliates program with Illinois residents. Amazon has previously opposed similar efforts in other states. In a recent letter, Amazon informed approximately 9,000 Illinois affiliates that the program will terminate on April 15. The letter read: For well over a decade, the Amazon Associates Program has worked with thousands of Illinois residents. Unfortunately, a new state tax law signed by Governor Quinn compels us to terminate this program for Illinois-based...
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When you think of Apple's iPad, you probably think of a large iPod touch, or maybe a portable e-mail machine for your couch. Or maybe you think of something that you'd love to have if it only supported Flash and Hulu. Or maybe you think it'd be a great replacement for a netbook. But would you consider it seriously for work? That's the question that a Sybase survey recently asked, and evidently more people than not consider that the iPad would be useful for helping them to get work done. That's sort of amazing to us; one of the biggest issues we saw on the iPad was the inability to multi-task, despite the fact that it has a 1GHz processor. We understand that some light-duty work tasks could be...
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You know that Apple store down at your local mall? In a few months, it may be sharing a zip code with your local Microsoft store. In all goes to plan, the software giant responsible for Windows and Office will launch an assault on Apple and other consumer electronics companies by erecting a number of retail outlets designed specifically to showcase, market and sell Microsoft wares. A company representative was quoted as saying: "As we progress on our retail strategy there will be scenarios where we have stores in proximity to Apple. We are on track to open stores in the fall time frame." Of course, the intentions to launch this fall makes perfect sense. Two major launches are on track for Microsoft's...
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Finally, your Twitter skills might come in handy.Teimlo, a British mobile phone content provider, wants to hire a marketer. But here's the catch: Job applications are being accepted only via text message (OK, so that's 160 characters instead of Twitter's 140, but think how much more verbose you can be with those extra 20 characters). Text to JOB.The qualifications:If you are qualified, sassy, good with words, dynamite at events, Adobe compatible, have working knowledge of mobile and social media, and are a determined multi-tasker and networker we want to hear from you. You can only send one text. Your message will be acknowledged, so you'll know they got it. Then, if you make it to the shortlist...
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Just recently, we were able to sit down with Intel and talk shop about its newest (and most powerful) Core i7 yet, and apparently the company is really fond of that "Core iX" naming convention. So enthused, in fact, that they have just announced plans to phase out some of its brands -- including "Centrino" in order to hone in on fewer top names. Granted, we've certainly seen Intel and others try this re-branding thing before. Remember when megahertz ratings were all the rage? Now, Intel will stop using Centrino and start using more "Core" names, but the re-brand won't go into effect until next year. Oddly, Centrino will no longer about to just personal computers; instead, it will refer to Wi-Fi...
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We've always been somewhat skeptical of these so-called "surveys." With the proliferation of the Internet, it's pretty easy to fetch any kind of results you could ever want, but we tend to feel that these findings are at least somewhat substantiated. As part of a new 'Women & Digital Life' study, researchers found that Apple was the most popular technology brand in America amongst the ladies. Surprised? We doubt it.The results showed that Apple took the top spot, with Sony, Microsoft, Dell and HP following closely behind. And really, we can totally see why Apple and Sony would be ranked so highly. Both outfits choose to spend heavily on design and marketing, and so it follows logic that consumers...
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Nice going, Intel. No really -- you've started our morning with quite the laugh. Just hours after we heard that AMD was refocusing its efforts in the microprocessor space, in flies media from Intel showing that it's not about to leave the limelight to the folks at Advanced Micro Device for even a millisecond.The chip maker has decided to retool its image just a bit by launching a massive (and surely expensive) marketing campaign dubbed 'Sponsors Of Tomorrow.' In fact, it's Intel's largest marketing campaign in nearly three years and the first that spotlights the promotion of the Intel brand and not a processor product -- something we're seeing a lot more of in the industry these days (ahem, Apple!)....
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Has it been two years already? Yeah, it has been, and SLI is still on the lips of every enthusiast. While ATI also offers their own dual video card solution, CrossFire, it still hasn't taken off as well as Nvidia's SLI. But has SLI lived up to the promises and the hopes set for it years ago? NGOHQ ponders that very questing, as they take at look at Nvidia's marketing masterpiece."So in layman's terms SLI is a method whereby you can throw extra video cards into your system so as to make it run faster whilst using higher quality settings. That is fantastic - how could any enthusiast not embrace such a feature?"...
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