Items tagged with giphy

Many Facebook app users are likely familiar with Giphy, as the API for the animated GIF service is integrated with the website. Facebook says that 50% of Giphy's traffic comes from the Facebook family of apps, with half of that traffic from Instagram alone. For those unfamiliar with Giphy, it's described as a leader in visual expression and creativity. Users will know it as the service that allows you to add gifs and short video clips as a comment on a post rather than typing a message. Facebook has now announced that it has purchased Giphy and will make it part of the Instagram team (the purchase price was a cool $400 million according to Axios). Facebook says that by putting Instagram and its... Read more...