Items tagged with 5g evolution
When it comes to AT&T's fake 5G network -- as it calls it, 5G Evolution (5G E) -- there seems to be universal backlash against the company's marketing and the confusion that it sows with Fourth place wireless carrier Sprint has already filed a lawsuit against second-place AT&T for these deceptive practices, and now it is once again calling out the company in an open letter [PDF]. Sprint even uses AT&T own words against, as the wireless carrier acknowledged that it was trying to craft its own 5G narrative. "Every company is guilty of building a narrative of how you want the world to work. And I love the fact that we broke our industry's narrative two days ago, and they're...
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AT&T has been hit with backlash from nearly every corner of the tech sphere for its 5G Evolution (5G E) branding, which has almost universally been deemed misleading to customers. In fact, Sprint filed a lawsuit against AT&T over its 5G E campaign, stating in its filing, "AT&T has sought to gain an unfair advantage in the race to 5G by embarking on a nationwide advertising campaign to deceive consumers into believing that its existing 4G LTE Advanced network is now a 5G network." In the end, this all comes down to AT&T's customers and how they're either positively or negatively impacted by the company's fake 5G branding. But if you take AT&T's...
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AT&T is giving a status update of sorts on its nascent 5G wireless network. The second-place U.S. wireless carrier first lit up its network in December in the following markets: Atlanta, Charlotte, Dallas, Houston, Indianapolis, Jacksonville, Louisville, Oklahoma City, New Orleans, Raleigh, San Antonio and Waco. 5G service is currently limited to select AT&T customers, who are all accessing the network using Netgear Nighthawk 5G Mobile Hotspot. AT&T today announced that it will expand its 5G footprint later in 2019 with the addition of two more cities: Chicago And Minneapolis. These are key markets for AT&T to spread its 5G goodness, and join other previously announced...
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The war of words between America's top carriers over 5G branding has now devolved into a lawsuit. AT&T started this whole mess then it decided to relabel its LTE-Advanced (LTE-A) network as 5G Evolution (5G E). Competing carriers cried foul as 5G E is little more than extension of 4G LTE technology and is in no way true 5G. Sprint, the fourth-place wireless carrier, has now filed a lawsuit against AT&T for its blatantly misleading advertising. "AT&T has sought to gain an unfair advantage in the race to 5G by embarking on a nationwide advertising campaign to deceive consumers into believing that its existing 4G LTE Advanced network is now a 5G network," says Sprint in...
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AT&T has been catching a lot of flak for its 5G Evolution (5G E) nomenclature, which is the company’s consumer-facing name for LTE-Advanced (LTE-A) technology. 5G E in essence is an extension of existing 4G LTE technology and is not in fact true 5G. Last month, AT&T started applying 5G E network logos to Android phones that support its expanded network and now Apple is joining the fray. Apple made the change with iOS 12.2 Beta 2, which is now being distributed to developers and public beta testers. If iPhone and iPad Pro users are connected to a segment of AT&T’s network that has been upgraded to support the faster LTE-A speeds, the 5G E logo will be displayed....
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We have a lot to look forward to with 5G wireless technology, which is the successor to current generation 4G LTE networks deployed by America's four major wireless carriers. Carriers are promising a lot with their 5G rollouts, with AT&T and Verizon jumping the gun with limited 5G network availability in some of the largest U.S. markets. AT&T lit up its first mobile 5G network at the end of the 2018, but it is only available in 12 markets currently (Atlanta, Charlotte, N.C., Dallas, Houston, Indianapolis, Jacksonville, Fla., Louisville, Ky., Oklahoma City, New Orleans, Raleigh, N.C., San Antonio and Waco, Texas). AT&T is using 39 MHz spectrum, with theoretical peak speeds...
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AT&T is planning to replace the "4G LTE" logo on some smartphones with a "5G E" logo when they are connected to faster portions of its network, a decision that has caused a bit of an uproar on social media, and by the wireless carrier's competitors. The company's response to all that criticism essentially boils down to 'Sorry, not sorry'. "If I now occupy beachfront real estate in our competitors' heads, that makes me smile," AT&T Communications CEO John Donovan said at CES. What AT&T calls "5G Evolution," or 5G E, is not true 5G. It's still LTE, but with some optimizations to speed things up, otherwise known as LTE Advanced and LTE Advanced Pro. From the outside looking in, it appears...
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Earlier today we reported that T-Mobile was taking AT&T to task for its decision to seemingly deceive customers by changing 4G LTE labels on consumers' smartphones to ”5G E” with a software update. 5G E stands for 5G Evolution, which in AT&T parlance is a speed-boosted extension of existing 4G LTE wireless technology. Now, the nation's largest wireless carrier, Verizon Wireless, is also calling out AT&T. While Verizon technically launched a 5G wireless network, it is limited to just a few cities in the United States at the moment and is only available for a fixed home broadband connection. So, while AT&T might have the only "true" operational...
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In a move that is sure to cause confusion with consumers, AT&T will soon start replacing the 4G LTE logos that customers see on their smartphones with “5G E” in select markets. According to AT&T, its shift towards 4x4 MIMO, 256 QAM and other further advances to its 4G LTE technology gives it the justification for marketing 5G Evolution, or 5G E. AT&T's 5G Evolution service is already "operational" in select markets across the United States (400 markets will be covered by the end of 2019), and was widely panned when announced last year as being "fake 5G". 5G Evolution promises data speeds of up to 1Gbps, although the ability to reach those speeds in the real world with...
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It was right around a year ago when AT&T trumpeted plans to expand its '5G Evolution' network to 20 metro areas before flipping the calendar to 2018. That number has since ballooned, with AT&T today announcing the launch of 5G Evolution connectivity in parts of 117 new markets, bringing the total number of markets served with that technology to 141. "We’re building a 5G network that will fundamentally change the way the world lives and works," said Melissa Arnoldi, president of Technology & Operations. "5G will provide a wireless experience that is faster, more responsive and more secure for our customers." It is an aggressive roll out for sure, though to be clear, 5G Evolution...
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AT&T is putting the word out that it is "creating a 5G network that will change the world," only it's not really a 5G network. It is more like a rebranded 4G network that AT&T is calling 5G Evolution, a fancy marketing term that is supposed to make customers think of real 5G, the next generation successor to 4G LTE that will offer significantly faster speeds than what is available today. To be fair, that's also the pitch from AT&T—the company says its 5G Evolution network "offers twice the speeds" of its 4G LTE network, at least in Austin, Texas. And that may very well be true, but make no mistake, 5G Evolution is not the same as 5G no matter how much AT&T wants customers to think...
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