Smartwatches seem to be all the rage these days as companies trip all over themselves to deliver high-functioning devices running Android Wear, Tizen, and soon, Watch OS. Sitting a rung below smartwatches lie fitness trackers, which often bring with them quirky looks that would appeal to the tech geek (we’re looking at you, Microsoft Band).
But Withings is bringing a new fitness tracker to the market that features a classic design that should appeal to a broader audience. The Activité Pop is a cost-reduced version of the $450 Activité analog fitness tracker. While the original Activité is entirely Swiss Made, features a 316L stainless steel watch case, sapphire glass watch face, and leather straps, the Activité Pop makes do with PVD-coated metal and water resistance silicon straps (available in multiple colors). And the “Swiss Made” moniker is dropped completely to reach a lower price point.
The Activité Pop is available in three colors — Azure, Sand, and Shark Gray — is water resistant to 30 meters, and takes a single CR2025 button battery that lasts up to 8 months. Other features include a silent vibration alarm clock, the ability to automatically adjust the time when you cross time zones, and automatically adjust for Daylight Savings Time.
And while the Activité Pop features downgraded material compared to the Activité, it doesn’t lose any of the fitness tracking capabilities. That means that it can track your steps, swimming, calories burned, and sleep cycles. The Activité Pop syncs with the Withings Health Mate app on your iOS device using Bluetooth Low Energy (the wristwatch is compatible with the iPhone 4S and higher and iPod touch 5th generation and higher).
Best of all, when the Activité Pop hits Best Buy stores on January 5, it will set you back just $150, making it $300 less than the original Activité.