Here's Why Capcom Is Getting Roasted For Its Street Fighter 6 Logo
We reached out to xcoolee to ask whether Capcom had actually licensed the logo from Adobe, but they replied that they did not know either way. They also commented that they're interested in getting Capcom to license the logo directly from them for exclusive use, but are having some difficulty reaching the company.
The new Street Fighter 6 logo is $80 on Adobe's Stock site— Aurich (@aurich) February 21, 2022
I don't even know what to say. I knew it was generic but I didn't realize it was this bad. They searched for "SF" on a stock logo site and rounded a couple corners and added the 6
I cannothttps://t.co/SViXFjElou pic.twitter.com/yOzYePaYfV
This writer's expectation is that the game was announced long before Capcom really has anything to show for it, and some designer was in a desperate hurry to prepare a logo for the game. A simple design like the one shown is very easy to animate in a kinetic way, as you can see at the end of the teaser trailer. Seeing the logo in the Adobe database, said Capcom employee likely paid the $80 (or more likely, 9200¥) and slapped together the ending animation in a day's work.
It's also possible that, rather than being a slap-dash last-minute effort, the new iconography could instead be indicative of a new direction for Street Fighter 6. Yoshinori Ono, the man who could reasonably be called custodian of the series at Capcom for the last 30 years, has left the company, and in his final statement said that he left Street Fighter 6 to "a new generation" to create. The art style in the trailer, both for the 2D and 3D elements, doesn't resemble anything in previous Street Fighter games, so it could well be that this change is quite intentional.