T-Mobile today unveiled the second part of Un-carrier Amped program. The first piece of the puzzle was JUMP On Demand, which allows customers to upgrade their smartphone at any time. Today, T-Mobile upped the ante by extending voice and data coverage for Simple Choice customers to Canada and Mexico at no extra charge.
The new initiative, called “Mobile Without Borders,” even brings with it 4G LTE data speeds which is a big plus for T-Mobile customers that regularly cross the border to the north and south of the United States. “Last year, a full 35% of all international calls and 55% of all international travel from the U.S. was to Mexico & Canada alone,” said T-Mobile. “Over 70% of international trips taken by small and mid-sized business travelers were to Mexico & Canada.”
Data used during international travel to Canada and Mexico will come out of the same bucket of used for domestic purposes, so don’t think that crossing the border exempts you from keeping an eye on data usage.
Not surprisingly, T-Mobile CEO John Legere can’t announce a new promotion without getting in at least one dig at the competition. This time, Legere decided to take aim at the nation’s second larger wireless carrier: AT&T.
“After spending billions buying up Mexican telecoms, AT&T’s CEO is promising ‘the first seamless network covering Mexico and the U.S.,’ something ‘unique’ that ‘nobody else will be able to do for the consumer.’ So much for that. They won’t be the first. And they won’t offer Canada for free,” said Legere. “We’ve done this the Un-carrier way − reaching across borders, partnering with leading providers offering the best LTE networks, creating a simple solution right now − then not charging a penny more for it.”
You can check out Legere’s video blog below to get his own “unique” take on Mobile Without Borders: