Sophos Undercuts Rivals With Free Data-Loss Prevention Software
Although still in its infancy, data loss prevention software
is becoming increasingly important for companies who wish to protect the
accidental and intentional release of sensitive information. To assist, Sophos
introduced free programs that will prevent sensitive data from getting outside
of corporate firewalls. In a move that will take on products sold by
competitors Symantec
and McAfee, Sophos plans
to offer its data-loss prevention program for no charge to customers who
purchase the company's anti-virus programs.
Sophos, the world's biggest privately held maker of security
software, hopes to boost sales of its anti-virus software for
both business and personal computers with the offering. Jefferies and Co
analyst Katherine Egbert believes the company could be on the right track to
taking sales away from Symantec and McAfee, at least initially. "People
might want to try something for free before they buy a paid product," she
said.
This is the second free incentive program Sophos has launched in the last month. In September, the company formed a partnership with HP to distribute its antivirus software with HP's high-end Integrity server.
This is the second free incentive program Sophos has launched in the last month. In September, the company formed a partnership with HP to distribute its antivirus software with HP's high-end Integrity server.
