Sony Lowers Price of PlayStation 2 to $129.99

Sony Lowers Price of PlayStation 2 to $129.99

FOSTER CITY, Calif., April 20 -- Sony Computer Entertainment America Inc. today announced that it has made its PlayStation(R)2 computer entertainment system more affordable than ever throughout North America. Effective immediately, consumers can purchase the PlayStation 2 computer entertainment system for a suggested retail price (SRP) of $129.99/$139.99 CND. The company expects this latest price move to fuel consumer demand even further.

PlayStation 2 is the most popular gaming platform in North America, Europe/PAL territories and Japan/Asia, the only gaming platform to enjoy such widespread global success. To date, more than 101 million PlayStation
2 units and approximately one billion pieces of software for the PlayStation 2 have shipped worldwide, making it the fastest-selling gaming platform in the world.

According to The NPD Group, PlayStation 2 continues to lead console unit market share with 55.6 percent in the U.S., more than double of any other console on the market to date. PlayStation 2 also leads on the software front with nearly a 70 percent lead over any other competitor when it comes to software titles available at market in March. READ MORE...