Sharp Reveals New Quattron-Based AQUOS LCD HDTVs

If you've been watching television lately, you've probably heard some buzz about "Quattron." It's a new technology from Sharp that they seem really quite proud of, and now they're finally delivering it on a new range of HDTVs. The general concept is that Quattron adds a fourth sub-pixel of color (yellow) to go along with red, green and blue; in theory, this makes colors more vivid. Now, consumers can expect all AQUOS LCD HDTVs for years to come to be based around this tech.

At this year's IFA show in Berlin, Sharp is introducing more than 30 LCD HDTVs with the key feature being Quattron. There's the 3D model range (LE925E) as well as the LE924E, LE824E and LE814E and AQUOS NET+1. The 3D models are likely to steal the show; those will be available in 46" and 60" sizes, and they should handle 2D-to-3D conversion as well. Of course, Internet connectivity will come as part of the deal, and some units will even have 8GB of internal memory for DVR/timeshift purposes. No pricing information is available yet, but since it was introduced in Europe, we'd expect them to ship there first.

Quattron is the basis of the next generation of AQUOS LCD TVs

In spring 2010, LCD pioneers Sharp revolutionised the flat TV market with
the introduction of Quattron. Today, the addition of yellow as the fourth
subpixel colour is the basis of all AQUOS LCD TVs for the coming years.
Sharp is progressively expanding its LCD TV line-up, giving individual
model ranges the extra benefits of 3D technology and direct internet
connection. In the process, Sharp is continuing to provide the best
picture quality, innovative design, good environmental performance and
big screens.

Berlin, IFA 2010. Sharp is making a big impression at this year's IFA in Berlin, with a
line-up of more than 30 LCD TVs. The key feature of this line-up is the unique
Quattron technology. For AQUOS LCD TVs, the addition of yellow as fourth subpixel
colour brings improvements to both the brilliance of the picture and to energy
efficiency. The icing on the cake for the fourth colour is that Quattron guarantees the
best 3D performance available from LCD TVs, with maximum brightness, brilliant
three-dimensional pictures and even lower energy consumption. The 3D model range
LE925E from Sharp is particularly impressive. This series, like the three new series
LE924E, LE824E and LE814E, also includes AQUOS NET+1.

"In 2010, Quattron is our highlight technology. Recently, the European expert
committee of the EISA2 has confirmed that the addition of yellow as the fourth subpixel
colour is the TV Innovation of the Year 2010," says Frank Bolten, Managing Director of
Sharp Electronics Germany/Austria. "Quattron is now setting a new standard. With this
technology, we provide an outstanding TV experience in both 2D and 3D, whilst also
guaranteeing excellent ecological performance. By the end of the year, all our
premium LCD TVs will feature Quattron," continues Bolten.

The AQUOS highlight at IFA 2010 is the LE925 series. Available in screen sizes of
152 and 117 centimetres, these TVs have a winning combination of features, with
Quattron 3D, a 200 Hertz Scanning Backlight System, AQUOS Net+, a digital triple
tuner3 and 8 GB Timeshift. Its sister model the 40LE924E is available with a screen
size of 102 centimetres. The LE824 and LE814E series are respectively upgrades of
the LE822E and LE812 LCD TVs launched on the market in July. These televisions,
available in 117 and 102 centimetres respectively, also integrate the AQUOS NET+
internet interface. This feature provides users with TV websites specially optimised for
AQUOS, such as YouTube, eBay or Facebook.

1 Internet interfaces: roughly 50 German online portals are already optimised for AQUOS
2 European Image and Sound Association
Tags:  LCD, HDTV, Sharp, AQUOS