The South Korean electronics powerhouse has teamed up with the International Olympic Committee (IOC) to distribute 12,500 Galaxy S7 Edge Olympic Games Limited Edition smartphones to all of the athletes participating in the Rio games. In addition to possibly having its brand prominently displayed on TV by thousands of athletes, the smartphones incorporate the Olympic Games design and colors throughout installed apps including the home screen, lock screen, and phone dialer. And as you might expect, there are a number of themed wallpapers and apps (including the Rio 2016 and Olympic Athletes’ apps) that will come preinstalled.
Olympians will get more than just the Galaxy S7 Edge Olympic Games Limited Edition, however; they will also receive a pair of $200 Gear IconX cord-free earbuds. The earbuds incorporate an in-ear heart rate monitor which is perfect for an athlete in his or her prime looking to keep track of vitals between matches.
“Sports are all about an individual’s relentless journey of challenging complacency, and the Olympic Games are the ultimate global celebration of the progress and achievement of athletes, countries and their fans coming together to unite the world,” said Younghee Lee, EVP of Samsung Electronics’ Global Marketing, Mobile Communications Business. “Samsung admires the spirit of Olympians and fans across the globe who continuously push boundaries for the better.”
If you want to do your best to get into the Olympic spirit without having to worry about catching Zika, Samsung will make 2,016 (nice touch) Galaxy S7 Edge Olympic Games Limited Edition smartphones available for the public to purchase in Brazil, the United States, China, Germany and Korea. For those in the U.S., the phones will be available exclusively from Best Buy beginning July 18th.