Paradigm Shift Unveils Two Color E-Readers For Under $200

Color e-ink remains a holy grail of sorts within the e-reader industry. There's still no company out there that is producing market-ready readers with a color e-ink screen, mostly because the technology just isn't advanced enough to be created cheaply. That little fact isn't stopping Paradigm Shift from touting a new pair of color readers at the Consumer Electronics Show, and it's also hoping to have them available for sale in the US shortly.

What won't be happening is the unveiling of the first color e-ink e-readers for sale; what you will see are two new readers with color LCD displays, which will obviously have a more serious impact on battery life. The trade off involves less battery life for a color display, which we're guessing some will be happy to take. Not everyone needs a reader that can last 24 hours on a single charge, and it's definitely easier (and more enjoyable) to read a color display.


The first reader is the 5" EER-051, which features support for a full gamut of e-book formats (ANSI, TXT, DOC, PDF, HTML, EPUB, etc.), and there's also an integrated MP3 player and photo viewer. This one includes 1GB of storage and an SD expansion slot, and the $149.95 price tag is definitely less than most e-ink-based competitors. The second one is the 7" EER-071WF, which boasts a 7" high-res display, extended battery life, integrated WiFi and Windows CE. The OS includes the same e-book support, but it adds support for Excel files, MP3 files, Word documents and Flash video. There's also 2GB of internal storage and a T-Flash expansion slot, but you'll have to pay $199.99 for the upgrades.

Paradigm Shift Sourcing and Manufacturing Co. LTD Bows 5" and 7" Color E-Book Reader Series

CES 2010 January 7th, 2010: Las Vegas, Nevada: Paradigm Shift expands its cutting edge Techno-Gadget Line with two FULL COLOR LCD e-Book Readers.

EER-051: Unlike most e-readers on the market, the 5" EER-051 features full color TFT high resolution display with enhanced contrast panel designed for ease of reading and long battery life. It also features a full gamut e-book format compatibility, including: ANSI , UNICODE TXT ,DOC,PDF,HTML,FB2 ,PDB, EPUB (non DRM encrypted). In addition the EER-051 is an Mp3 player and photo viewer and has 1GB built in memory plus an SD card memory expansion slot. MSRP: $149.95

EER-071WF: Step up model EER-071WF, features a 7" full color TFT high resolution display with enhanced contrast panel designed for ease of reading and long battery life; plus adds Windows CE OS, a full touch screen interface and integrated WIFI. It also includes the a full gamut e-book format compatibility, including: ANSI , UNICODE TXT ,DOC,PDF,HTML,FB2 ,PDB , EPUB (non DRM and OPTIONALLY, DRM encrypted). In addition the EER-07WF is a full UMPC/ Tablet PC with Windows CE OS offering software support for Word Documents, Excel Files, and PDF reader plus such features as an Mp3 and MP4 player, and a photo viewer. Additionally, there is Flash Video player for You Tube and E-Buddy for cross-platform instant messaging. It also includes 2GB internal memory, plus a T-Flash memory expansion slot. MSRP: $199.95

5" Units will be available in white, pastel blue, pastel periwinkle, pastel pink, black and silver case colors and the 7" will be available in black and white case colors. Both begin shipping the end of February, 2010.

Units will be available in the USA through US sole distributor Delstar Electronics at major retailers everywhere.

Paradigm Shift is seeking OEM brand/ distributors in Europe and South America