NVIDIA introduces PureVideo HD

by Marco Chiappetta — Wednesday, June 07, 2006, 08:00 PM EDT

NVIDIA introduces PureVideo HD - Essential TECHNOLOGY for the Ultimate HD movie experience on PCs

PureVideo HD Technology Combines High Definition Features with HDCP Support
to Provide Stunning Blu-ray and HD DVD Movie Playback on PCs

SANTA CLARA, CA - JUNE 7, 2006 - NVIDIA Corporation (Nasdaq: NVDA) today unveiled PureVideo HD technology, which delivers outstanding HD DVD and Blu-ray movie playback on PCs. PureVideo HD combines hardware acceleration from an NVIDIA graphics processing unit, high definition movie player integration and HDCP feature support to make it easy for manufacturers and consumers to build powerhouse PCs that can play HD DVD or Blu-ray movies. As a result, consumers will be able to enjoy a stunning high-definition movie experience on their PCs.

"Consumer interest in blue-laser DVD technology on the PC is growing - we project that more than 35 million high-definition optical disk drives will be integrated into PCs in the next five years," said Wolfgang Schlichting, Research Director at IDC. "The industry is on the threshold of a new era in entertainment, but typical consumers do not know what is required to play an HD movie on a PC. Therefore, an integrated solution such as PureVideo HD, which will give the user a high-quality experience when playing their HD movies on a PC, will be an important feature of a next-generation PC," he added.

The next digital entertainment revolution is about to begin, with highly anticipated HD DVD and Blu-ray movies shipping this summer. These movies feature lifelike imagery with up to six times more visual detail than standard DVDs, but they can't be played with regular DVD drives. HD movies are encoded in new formats that require special HD optical drives, hardware acceleration, HDCP compatible displays, and new HD movie player software. READ MORE...

Tags: Nvidia, HD, video, CES, pure, Intro, id

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com