NVIDIA GeForce GTX 11 Turing GPU Prices Could Be Complicated By GTX 1080, GTX 1070 Stockpiles

If you're a PC gamer, you've likely been anxiously awaiting the arrival of NVIDIA's GeForce GTX 11 Series graphics cards. It's been over two years since the Pascal-based GeForce GTX 10 Series debuted, and it's about time for a replacement. At this point, all signs are pointing towards a late August launch for the GeForce GTX 1180, but its entry into the marketplace will reportedly come with some complications.

A new report from DigiTimes claims that many graphics cards vendors are sitting on stockpiles of GeForce GTX 1080 and GTX 1070 GPUs following the cryptocurrency crash during the first half of 2018. Further compounding matters is the fact that while graphics cards prices are falling to near MSRP levels, vendors are reticent to pushing prices down even further, as they are confident that cryptocurrency demand will rebound.

nvidia cards

The consequences of these actions could have a big effect on pricing for the incoming GTX 11 Series. If vendors are unwilling to lower prices on current stock and they hover around MSRP, that means that the next-generation GPUs might be priced higher than we'd usually expect. If the cryptocurrency boom hadn't occurred, current graphics card prices would likely be well below MSRP at this point, allowing plenty of breathing room for the GTX 11 Series to flourish.  

With that being said, here's the alleged release schedule for the first members of the GeForce GTX 11 Series:

  • GeForce GTX 1180 on August 30th
  • GeForce GTX 1170/1180+ on September 30th
  • GeForce GTX 1160 on October 30th

Despite the potential for higher-than-expected prices for the cards, TSMC is forecasting a stellar Q4 due to Turing GPU orders from NVIDIA.


Via:  DigiTimes
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