Nintendo Says Switch Sales Broke New Records During Black Friday Shopping Bonanza

When Black Friday rolls around, and shoppers grab for their wallets, tech gear is often one of the most sought-after product categories overall. This year Nintendo racked up massive Black Friday sales, even though the Switch hasn't had near the number of new high-profile games land this year as competing platform. Certainly, lots of gamers are anticipating Super Smash Bros. Ultimate launching next month, and the new Switch Pokemon game that recently launched has sold well, but those are some of the only heavily anticipated games for the console this year. Nintendo offered up some good Black Friday deals on the Switch and the 2DS, and has taken the opportunity to toot its own horn over sales for the critical shopping period.

Nintendo Switch Mario Kart 8

Nintendo says that the Switch broke important sales records during the Thanksgiving to Black Friday sales period. The Switch shattered a record to become the fastest-selling Nintendo console in U.S. history during the sales period. Despite the Switch selling for its regular $299 price it still had its biggest sales week in the States since it launched in March 2017. That proves there is still demand for the console despite laggardly game releases.

Luigi Black Friday

Nintendo also claimed that the Switch was the best selling game console overall for the Thanksgiving to Cyber Monday sales period. Even though the PS4 and Xbox were cheaper by $100, the Switch outsold them. Nintendo cites those numbers from third-party source Adobe Analytics. Nintendo reports that its numbers show that consumers spent $250 million on its products between November 22 and November 26 including game systems, retro consoles, games, and accessories. That's a 45% increase in sales compared to the same period last year.

While bragging about Black Friday sales, Nintendo also took some time to shine a light on lifetime sales figures for its devices. Nintendo says that the Switch has sold more than 8.2 million units since launch. The much longer lived Nintendo 3DS now has a total installed base of 22 million users. The SNES Classic Edition has sold 2.5 million units since launch, while the NES Classic Edition has sold over 2 million units. Those numbers are interesting as the NES Classic has been available longer than the SNES Classic, however, the SNES Classic was the easier console to find at launch.