Netflix Launching Next Original Content Series On July 11th
Netflix announced this week yet another new series: Orange is the New Black. It's premiering exclusively on Netflix on July 11th. Created by Jenji Kohan ("Weeds"), the comedic drama starring Taylor Schilling is set in a women's prison and is based on the U.S. best-selling memoir by Piper Kerman. All thirteen one-hour episodes in the series from Lionsgate Television will be available at launch -- a similar tactic was used with House of Cards, allowing Netflix users to "binge watch" and consumer every single episode on launch day should they choose. That's a very different approach to network TV, where episodes are fed to viewers on a very strict weekly schedule.
Netflix members will have access to "Orange is the New Black" at 12:01 AM PDT in all territories where Netflix is available – U.S., Canada, the U.K., Ireland, Latin America, Brazil and the Nordics. Something tells us this is just the start of something big for Netflix, and all streaming services.