Moto X Customizations Break Free from AT&T, Arriving At All Major U.S. Carriers

Most of how we felt towards the Moto X at the time of our review still stands: it's an incredible solid, capable Android phone, and it just hits all of the right notes for the masses. It's, to date, Google's best shot at convincing laypeople who have sided with iOS due to its ease of use to come over and give Android a whirl. That said, one of the unfortunate launch quirks was that the Moto X customization program was exclusively available to AT&T users.

This meant that those buying a Moto X for use on AT&T's network had access to a litany of color and accent options, with the phone assembled in Fort Worth, Texas and shipped directly to the end-user. Now, however, Motorola Mobility is expanding that to all of the major U.S. carriers, including Sprint, T-Mobile and Verizon.

The Moto X still costs $100 on a 2-year contract for the 16GB model, with wooden backs expected soon for $50 a pop. The real question here is timing -- with Motorola waiting this long to extend the proverbial olive branch to the other carriers, will consumers even care? At this point, the Moto X is already a bit aged in terms of smartphone lifespans.