Microsoft Rebrands Xbox Music To Groove Ahead Of Windows 10 Launch

Microsoft announced name changes for its Xbox music and video features this week as part of its overall effort to create a familiar experience for users across all devices when Windows 10 launches. The Xbox Music app will become Groove, while Xbox Video will become Movies & TV. In a sign of just how Windows 10-centric things have become in Redmond, the updated apps will first be available in Windows 10 and then roll out to other devices.

Groove Windows 10 Xbox

Xbox Music will receive more than just a name change. Groove will have an updated user interface and better support for keyboard, mouse, and touch navigation. On the touch side of things, the app will let you pinch to zoom and drag your finger to pull tracks into playlists. Microsoft also added customizable themes so you won’t have to muddle through life with a music app that doesn’t match your style. 

More importantly, Groove has OneDrive integration. The app will play whatever MP3s you have one OneDrive, even if they are iTunes purchases. You’ll be able to play your 
OneDrive music with Groove on any device that has Groove – and that will be most platforms, according to Microsoft. It plans to release Groove for Android and iOS down the road. 

The Xbox Music Pass will become the Groove Music Pass, which will give you access to streaming, music downloads, and custom radio stations from the Windows Store, ad-free. The Groove Music Pass will go for $99 per year or $9.99 per month (which would come to $119.88 if you paid monthly for a year). 

Movies and TV Windows 10 Xbox

The Movies & TV app is also getting an updated interface, along with support for the Internet-friendly .MKV files. Like Groove, Movies & TV will have Windows Store Integration. You’ll be able to watch a movie on one device and then pick up where you left off on another device, just as you can with AmazonNetflix, and other apps. 

The Groove and Movies & TV apps will be in Windows 10 when it arrives July 29, but some of the apps for other devices will come later. Microsoft hasn’t released launch dates for the apps on 
Android and iPhone, but it’s a safe bet that Microsoft plans to get them out shortly after the dust settles from the Windows 10 launch. 

Joshua Gulick

Joshua Gulick

Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for Smart Computing Magazine.  A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.