Is This The End Of GeForce? NVIDIA's Jacob Freeman Gives One-Word Answer

It's been a hell of a wild week for NVIDIA, to put it mildly, but despite the sudden departure of company founder Jensen Huang as CEO, at least one familiar face at the company wants gamers to know that GeForce isn't going anywhere. Jacob Freeman, NVIDIA's GeForce Evangelist and a longtime fixture of EVGA's graphics card business, offered a rather succinct response to speculation that the company might abandon gaming GPUs altogether: "Nope 😁"


Freeman was attending PDXLAN, one of the largest LAN parties in the country, where he posted that he was grateful to work alongside colleagues who love PC gaming and hardware, adding that NVIDIA and GeForce have been attending the event since 2003. When one user asked, "Hey Jacob, lots of people are saying this is the end of GeForce. Thoughts?", Freeman replied with that single word.


There's actually a reason the question has been making the rounds. NVIDIA's business has changed dramatically over the past several years, with its AI and data center operations now accounting for the overwhelming majority of its revenue. Gaming is a much smaller piece of the pie, and with Huang no longer at the helm, some enthusiasts have wondered whether a new leadership team might be less sentimental about the company's gaming roots.

Huang himself, however, has repeatedly emphasized just how important gaming has been to NVIDIA's success. At Computex 2025, he acknowledged that most of the company's keynote wasn't focused on GeForce, but was quick to add that this wasn't because NVIDIA didn't love its gaming business. At the GeForce 25th anniversary celebration in South Korea later that year, he put things even more plainly: "Without GeForce, without PC gaming, without PC bangs, without esports, there is no NVIDIA today."


PC gaming certainly isn't going anywhere. Despite increasingly eye-watering hardware prices and component supply constraints, gamers are still eager for new products. NVIDIA's Blackwell-based GeForce RTX 50 series and AMD's RDNA 4-based Radeon RX 9000 family arrived in early 2025, nearly two years ago, and there's been precious little to suggest when their successors might appear. Intel's Nova Lake and AMD's Zen 6 processors are on the horizon, but the next generation of desktop graphics cards remains something of a mystery.

As a hardware publication, new product launches are obviously our bread and butter, and the relative quiet on the graphics front has been a little unsettling from our side of the keyboard, too. Freeman's response isn't a product roadmap or a promise of an imminent launch, but it's certainly reassuring to hear that GeForce still has a future at NVIDIA. We're looking forward to seeing what the company has cooking up.