HP Taps Bang & Olufsen To Bring ‘Iconic Sound’ To PCs and Tablets

HP wants you to like what you hear, so it’s partnering with Bang & Olufsen to improve the sound in many of its upcoming tablets, notebooks, and desktop PCs.

“In all HP devices that carry the Bang & Olufsen or B&O Play brand, a dedicated audio island isolates the sensitive audio circuits from other signals on the motherboard,” HP said in a statement today. “The headphone jack limits the amount of metal parts to reduce ground noise to help further perfect the audio experience on HP devices.”

HP is putting Bang & Olufsen customizations on its new computers.
We recently reviewed the HP Omen with Beats Audio. Expect to see Bang & Olfusen branding on some upcoming Omens in the Spring.

Bang & Olufsen also customized HP’s audio control panel, providing several preset configurations that you’ll be able to choose from, based on the type of audio you’re enjoying. HP is dividing the two Bang & Olufsen brands to match its own: Pavilion tablets and computers will have B&O Play branding, while more expensive Envy, Omen, and Spectre lines will carry Bang & Olufsen branding.

The HP Omen we recently reviewed sports Beats Audio branding because HP hasn’t started using Bang & Olufsen customizations just yet. The computer expects to start shipping those systems this Spring.
Joshua Gulick

Joshua Gulick

Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for Smart Computing Magazine.  A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.