HP Looking To Get Back Into Smartphones

The sting of HP’s Palm acquisition and subsequent inglorious failure to do anything with it may be subsiding enough so that the company can revisit the idea of entering the smartphone market. Yam Su Yin, HP’s Senior Director Consumer PC and Media Tablets Asia Pacific (holy job title, Batman) told Indian Express that HP would indeed be getting back into the smartphone hardware game.

When asked if HP was working on a smartphone, she answered, “The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.” That’s about as unequivocal an answer as you can get.

Ill-fated Palm Pre 2, which HP failed to do anything with
Ill-fated Palm Pre 2

Yin also stated that HP was focusing hard on tablet PCs, notebooks, and AIOs.

HP has some hard work ahead of it; although the smartphone market is growing at a breakneck pace, the entrenched behemoths of Apple and Samsung will (and have, so far) make market penetration by competitors difficult.

HP is well aware of that, and appears to be planning something unique to gain a foothold. “Being late you have to create a different set of proposition,” Yin said. “There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience."