Google Fiber To Debut Revolutionary TV Ad Tracking System In Kansas City

Google is slowly but surely expanding its Google Fiber Internet and TV service across the United States, and if you ever wondered how the company can afford to offer such comparatively low prices, we have two answers. The first is simply, it's Google -- the company raked in $66 billion in revenue last year. Secondly, and more importantly, Google unveiled a new ad tracking system for its TV network that it plans to test in Kansas City.

The ad-tracking system is similar to the technology Google uses online. During the local advertiser portion of commercial breaks, you'll see ads that are specifically targeted towards you. There are several factors that will determine what type of ad is best suited for you, such as geography, the type of program you're watching, and of course your viewing history, though Google Fiber subscribers can opt out of the latter if they want to.

Google Fiber TV

"Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We're excited to see how this test progresses, and we're looking forward to hearing from local businesses and viewers along the way," Google says.

That's a big selling point for advertisers versus traditional television. The way things work now, metrics for television viewing rely in part on Nielsen ratings, which are based the relatively few households that have Nielsen boxes. But with Google Fiber, obviously every subscriber has a Google Fiber box, so every time Google injects an ad, it can tell its client about it.

Even niftier for advertisers is Google has the ability to swap out ads in recorded shows. So if a Google Fiber users records a show to DVR but doesn't get around to watching it for several months, advertisers can still beam relevant ads to your eyeballs.

Via:  Adweek
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