Beginning Tuesday, the first product from his company, DoubleTwist Ventures, will enter open beta. Called DoubleTwist, it's a free desktop client that essentially allows any kind of music, photo, or video file to be shared between a long list of portable media players, and through Web-based social networks.
Instead of iTunes songs or videos taken with a Nokia N95 remaining locked on the phone, DoubleTwist software allows for dragging, dropping, and syncing of different media formats no matter the device.
The idea, according to DoubleTwist founder and CEO Monique Farantzos, is that media files should be more like e-mail. It shouldn't matter what service you create the file in, or on what type of hardware, it all should work together seamlessly, she says.
One ironic twist: no Mac version of the desktop yet. However, they do have a Facebook widget that allows you to drag and drop media content into a box on a fellow user's Facebook profile. Very cool!