AT&T Launches $35 DirecTV Now Streaming Package November 30th

AT&T is leveraging its DirecTV acquisition to try and attract a growing number of cord cutters into the fold with a new streaming service called DirecTV Now. The service will target broadband subscribers who either have no bundled TV package or are otherwise looking to ditch their cable TV provider in favor of a less expensive streaming service.

DirecTV Van

"This is rules-free TV for anyone in the U.S. who wants to stream shows and movies anytime, anywhere. For the more than 20 million U.S. households who have dropped cable or are flirting with cutting the cord, we’re now delivering video over a technology platform that will have multiple product capabilities, the first of which we’re unveiling today," AT&T said.

The televised revolution begins November 30 (tomorrow). Anyone who is hesitant about going all-in with DirecTV Now can try out the service at no cost for seven days. Those who stick around will have four different packages to choose from starting at $35 per month. They include:
  • Live a Little: $35/month (60+ channels)
  • Just Right: $50/month (80+ channels)
  • Go Big: $60/month (100+ channels) - $35/month for a limited time
  • Gotta Have It: $70/month (120+ channels)
AT&T says the above packages are seeded from its satellite TV service, which it plans to keep around. Subscribers will also have the option of adding HBO and Cinemax to any package for an additional $5 (each) per month.

DirecTV Now Lineup

There are several benefits to cutting the cord, at least in this case. DirecTV Now comes without any annual or long-term contract commitments, there are no set-top boxes to install, and no credit check is required. Instead, DirecTV Now is launching to Amazon Fire TV and Fire TV Stick; Android mobile devices and tablets; Chromecast; iPhone, iPad, and Apple TV; Google Cast-enabled LeEco Eco TVs and Vizio SmartCast displays; and through Internet Explorer, Chrome, and Safari web browsers.

"We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way," said John Stankey, CEO, AT&T Entertainment Group.

AT&T Mobility customers won't have to pay for data chargers, either. That could give it a leg up over SlingTV, a rival streaming service owned by Dish Network.