ATi Brand Is Here To Stay

In a response to rumors of scrapping the ATi brand name, AMD has set the record straight with Ars Technica. AMD has said it plans to keep the ATi name, as well as the Radeon brand name.

"Yesterday CustomPC claimed that AMD was going to scrap the ATI brand, inferring this in a most dubious manner. AMD's Gareth Cater had told them that AMD would, in fact, retain its name after the buyout was finished, meaning that AMD would remain AMD for the foreseeable future. CustomPC then assumed that this would mean that ATI as a brand was going to be dropped, reported it as such. The echo-chamber did the rest. For our part, we contacted AMD public relations folks yesterday, assuming that the story was bogus."
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