Apple’s Tim Cook Says Microsoft Surface Book ‘Tries Too Hard and is Sort of Deluded’

microsoft surface lumia event 16
Apple CEO Tim Cook isn’t making any friends on the PC side of the aisle this week. Cook took to the interview circuit this week to heavily promote the release of the new 12.9-inch iPad Pro and didn’t waste any time kicking some dirt in the eyes of PC fans around the world.

When questioned on his thoughts about PCs, Cook wondered, “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” Many would take issue with those comments considering that those wanting a computer to do simple tasks like email, surfing the Internet and social networking don’t need to spend $1,000 to get the job done.

Tim Cook
Apple CEO Tim Cook

But we’ll leave those comments behind, because Cook decided to set his targets on the current darling of the PC community — the Microsoft Surface Book. Microsoft announced the device in early October, first leading us to believe that it was Redmond’s take on the notebook before actually revealing that it’s a convertible with a detachable 13.5-inch display and optional NVIDIA GeForce graphics. Tech enthusiasts around the world were floored by the surprise device, and reviews have been for the most part favorable, with most citing its high price tag (base MSRP is $1,499) as one of its biggest downsides.

Even though Cook says that his company’s relationship with Microsoft is “really good,” he went on to say that the Surface Book “tries too hard to do too much” and that “it’s trying to be a tablet and a notebook and it really succeeds at being neither.”

Cook goes on to deliver his most stinging criticism, saying “It’s sort of deluded.”

SUR V5 Family 04
Microsoft Surface Book

We wonder if Cook has even taken the time to play around with a Surface Book or if it’s just his standard company line when it comes to a competitor’s product. We’d be the first to say that the Surface Book is not a perfect product, but it does serve as a credible solution to people that weren’t exactly sold on the Surface Pro 3, or even the Surface Pro 4 as a notebook replacement. The Surface Book, on the other hand, can totally serve as a notebook replacement for most people — which is something that can’t be said for the iPad Pro based on early reviews trickling in this morning.

What say you HotHardware readers? Is Tim Cook completely off his rocker with his comments on the Surface Book? Sound off in the comments section!


Show comments blog comments powered by Disqus