As Apple eyes growth in markets other than the United States, it has seen its iPhone sales increase year-over-year. Apple typically announces its new iPhones in early September, and launches them later that month. Last year with the launch of the iPhone 6 and iPhone 6 Plus, Apple announced record first weekend sales of 10 million units (which was a nice increase over the 9 million in sales for the iPhone 5S during the previous year).
Apple, which has been a bit more forthcoming with information under the leadership of Tim Cook, released a statement to CNBC this morning saying that this year’s first weekend sales will once again set records. "Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and preorders this weekend were very strong around the world,” said Apple in a statement to CNBC. "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale Sept. 25. As many customers noticed, the online demand for iPhone 6S Plus has been exceptionally strong and exceeded our own forecasts for the preorder period.
“We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.”
As we reported yesterday, early pre-orders have overwhelming favored the iPhone 6S Plus, as the company is showing a 3-4 week wait for customers pre-ordering today to receive their smartphones. iPhone 6S inventory, at least in the United States, is still holding up very well and customers ordering today can still expect to receive their devices on launch day, September 25th. It should also be noted that Apple introduced a new color this year, Rose Gold, and it appears to be a early favorite with customers so far.
Apple’s 4.7-inch iPhone 6S and 5.5-inch iPhone 6S Plus feature A9 SoCs with 2GB of RAM, 16GB to 128GB of storage, a new 3D Touch display, an impressive 12MP rear camera along with faster Wi-Fi and LTE connectivity.