In an attempt to get their message across, the U.S. government is embracing the YouTube community in an effort to curb drug use. Though there's some controversy on how effective the ads are, the White House has started injecting their anti-drug videos into the service, which receives millions of viewers a day, many of them teenagers.
"The government's short public service announcements -- all of which were produced previously for television -- are highly polished. They will compete for viewership against hundreds of existing, drug-related videos that include shaky footage of college-age kids smoking marijuana and girls dancing wildly after purportedly using cocaine. Other YouTube videos describe how to grow marijuana and how to cook with it."