AMD Unveils Digital Media Vision To Deliver Enhanced Entertainment Experiences
AMD LIVE! professional brand extends to consumers with PC solution complementing devices already accepted and used today
SUNNYVALE, Calif. -- January 4, 2006 -- AMD (NYSE: AMD) today unveiled its vision to apply the power and flexibility of the PC to enable enhanced digital entertainment experiences on all the screens in peoples' lives. As part of this vision, AMD plans to extend the professional AMD LIVE! brand to full-featured consumer multimedia desktop and notebook PCs expected to be delivered in mid-2006. True to AMD's customer-centric approach, AMD LIVE! is meant for innovative, complementary, industry-friendly solutions that enhance the consumer electronics and broadcast devices already accepted and used by consumers today. AMD LIVE! experiences should offer users the ability to seamlessly connect, store, distribute, access and enjoy digital media content in multiple rooms throughout their home and even take it with them to enjoy on the go, virtually anytime, anywhere.
"AMD wants to change the way consumers experience digital entertainment in their home and on the go," said Iain Morris, senior vice president, Digital Consumer Media and Pervasive Computing, AMD. "Our vision for digital media is grounded in leveraging the strength and flexibility of the PC to empower consumers to enhance their entertainment experiences with personal, interactive applications, all without disrupting users' TV viewing experience."
AMD expects AMD LIVE! experiences to be at the forefront of the digital media evolution, powered by award-winning AMD Athlon™ 64 X2 dual-core processors for desktop PCs, as well as AMD dual-core mobile processors for notebook PCs. Powered by AMD64 technology and based on open standards, AMD LIVE! branded desktop and notebook PCs should deliver compelling digital entertainment solutions, driving the convergence of home entertainment and computing. With its distinct capability to store, access, and manage many forms of valued digital content, the extended PC can provide unmatched choice, control and levels of personalization.
Building on the tremendous success AMD has achieved with Media Center PCs, upcoming AMD LIVE! branded desktop and notebooks PCs with Microsoft Windows XP Media Center Edition 2005 and the forthcoming Windows Vista operating system will help provide great entertainment experiences for consumers.