AMD and XFX Announce Technology Partnership

by Marco Chiappetta — Tuesday, December 16, 2008, 09:47 AM EDT

AMD and XFX Announce Technology Partnership

XFX Plans to Market Graphics Cards Based on the Award-Winning ATI Radeon HD 4000 Series in Early 2009

SUNNYVALE, Calif.-- AMD today announced that XFX, a world leader in graphics cards, motherboards and computer accessories, is now an official AMD technology partner, joining the elite group of successful AMD add-in-board (AIB) partners. XFX plans to provide new products based on the award-winning ATI Radeon HD 4000 series GPUs to consumers, beginning in early 2009.

“In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiasts crave,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards, including the ATI Radeon HD 4870 X2, widely regarded as the world’s fastest graphics card1 by technology enthusiasts around the world, speaks to the level of excellence achieved by the ATI Radeon HD 4000 series.”

"With the launch of the ATI Radeon HD 4000 series, AMD redefined the graphics market and delivered graphics cards for gamers in every segment,” said Michael Chiu, Chairman and CEO, Pine Technologies Holdings, makers of XFX graphics cards. “It wasn’t just AMD gaming prowess that caught our attention; the company’s technology leadership in multimedia performance, including video transcoding, HD content playback and surround sound audio, made it clear that AMD was and continues to be a great fit for users everywhere. We are excited by this partnership as it allows us to incorporate current and future ATI graphics technology into our graphics card designs, enabling our R&D teams to develop an even wider range of XFX graphics products for consumers in every region and every segment.”

ATI Radeon HD 4000 series graphics cards were first introduced in June 2008 with the arrival of ATI Radeon HD 4850 and ATI Radeon HD 4870. The two products represented the world’s first graphics cards to deliver one TeraFLOPS or more of compute power, quickly establishing both as cards of choice for gamers in the performance and enthusiast segments. The ATI Radeon HD 4870, and its dual-GPU variant, the ATI Radeon HD 4870 X2, continue to be the only graphics cards to utilize a frame buffer based on cutting-edge GDDR5 memory. Most recently, AMD launched the ATI Radeon HD 4830 graphics card, raising the performance bar for graphics cards priced at less than USD $150 and presenting gamers with incredibly affordable access to the leading-edge performance of the ATI Radeon HD 4800 series.

Tags: AMD, ATI, Radeon, graphics, GPU, XFX

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com