Amazon is giving customers a big break today on the cost of a Prime membership, dropping the price from $99 down to a more palatable $72. Amazon chose the $72 price to celebrate its original series, Transparent, which won two golden globes at the 72nd Golden Globe Awards.
The promotion kicked off at 12:01 a.m. ET and will continue today through 11:59 p.m. PT. The promotion unfortunately is only available to new Prime members.
Amazon Prime currently provides free two-day shipping, access to Prime Instant Videos, online streaming of over one million songs, unlimited photo storage via Amazon Cloud Drive, and free eBooks via Kindle First and the Kindle Owners’ Lending Library.