Amazon Prime Subscription Falls From $99 To $72 For Today Only

Amazon Prime was introduced in 2005 and originally provided customers with free two-day shipping, but has grown over the years to include a multitude of digital services including streaming movies and music. The yearly subscription fee held firm for nine years, but the added perks to the service (along with increased shipping costs and costs associated with acquiring movies/TV shows for streaming) meant that Amazon had to pass those costs along to the consumer. As a result, the online retailer raised the price of its Prime subscription service from $79 to $99 in early 2014.


Amazon is giving customers a big break today on the cost of a Prime membership, dropping the price from $99 down to a more palatable $72. Amazon chose the $72 price to celebrate its original series, Transparent, which won two golden globes at the 72nd Golden Globe Awards.

The promotion kicked off at 12:01 a.m. ET and will continue today through 11:59 p.m. PT. The promotion unfortunately is only available to new Prime members.

Amazon Prime currently provides free two-day shipping, access to Prime Instant Videos, online streaming of over one million songs, unlimited photo storage via Amazon Cloud Drive, and free eBooks via Kindle First and the Kindle Owners’ Lending Library.