Betting On Bay Trail: Intel's Atom Overhaul Tested

Today, for the first time since Atom first debuted, Intel is launching an updated version of the Atom core that does more than integrate additional function blocks and lower power consumption. The tablet iteration of the new SoC is called Bay Trail, and it's aimed at the red-hot tablet and handheld market currently occupied by various chips from Apple, Qualcomm, Samsung, and NVIDIA.

Our first thought?  Finally. This is what Intel's Atom architecture always aspired to.

Intel has done some impressive things with Atom, including its first serious forays into mobile phones and tablets, but the Bonnell microarchitecture that debuted in 2008 was explicitly designed to emphasize low power consumption, not performance. ARM has released multiple processor updates since 2008 -- the Cortex-A8 debuted that year, followed by the Cortex-A9 and the Cortex-A15, while Intel's in-order Atom contented itself with die shrinks and feature integration. Such efforts gave us Medfield and Clover Trail devices, but they also risked Intel being permanently painted as an also-ran.

After today, that shouldn't be a problem...


Dave Altavilla

Dave Altavilla

Dave Altavilla is the founder, Editor In Chief and Publisher of HotHardware.com. With decades of experience as a semiconductor sales engineer, Dave Altavilla founded HotHardware.com over 25 years ago. Dave is also a published contributor to various technology-based publications and is a featured Tech Analyst expert on various network media shows.