Items tagged with streaming audio

Apple Music and Spotify are in the middle of a battle for paid music subscribers and right now Apple Music is losing. Spotify boasts 70 million paid subscribers to Apple’s 38 million subscribers. Apple Music is growing faster though, and predictions are that Apple could overtake Spotify by the end of 2018. To hold Apple off, Spotify has decided to leverage something Apple can’t -- the free tier of its music service. Spotify currently boasts 90 million free subscribers and that service is essentially a loss leader meant to get users liking the music and then buy a [commercial free] subscription. Spotify is improving that free offering to help lure in more users, and hopes it will eventually... Read more...