Items tagged with Scroogled
It’s not like companies don’t sometimes launch “anti” ad campaigns where they sandbag the competition and point out all the other guy’s flaws, but it's a risky tactic that can backfire. That may be happening with Microsoft’s rather bizarre anti-Google “scroogled” campaign, which is getting a little out of hand. The latest attack from Microsoft is levelled at chromebooks, and it takes the form of a video the company made and posted that shows the “Pawn Stars” guys mocking a woman for trying to get some money for a chromebook. Video: Want laptop value? Know what to look for. “Because chromebook applications are web-based, when...
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It was about a year ago that Microsoft first launched its “Scroogled” anti-Google campaign that pointed a long crooked finger at the search giant’s Google Shopping practices. Although Microsoft’s various accusations against Google are technically valid, they’re not particularly damning in the sense that Google hasn’t made much of a secret of the fact that it places ads in Gmail and produces sponsored results on Google Shopping. Nevertheless, Microsoft is continuing its Scroogled campaign by launching the Scroogled store. Now you can buy hats, t-shirts, and mugs with the Scroogled logo and from-the-hip sayings and artwork--eg, a t-shirt with a large image of...
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Google's privacy practices have come under fire in the past six months; the company was fined for continuing to track Safari users after previously promising not to do so. Last fall, Microsoft launched a campaign against Google's shopping search, informing users that Google no longer displayed relevant data, but ranked results by what advertisers were willing to pay to be in the top spot. Now, Redmond is expanding the claim to Gmail and informing users that they've been "Scroogled." "If you’re a Gmail user, Google scans all of your sent and received messages, extracts keywords that they think are relevant to you, and then uses that data to target you with ads," the company claims at Scroogled.com,...
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One of the popular sayings Google adopted early on was "Don't be evil." However, with a new initiative with Google Shopping, Microsoft feels the company is being less than honest. It's likely some consumers will agree. Instead of displaying truly relevant search results when people search for a product using Google Shopping, the company is now displaying a list of targeted ads that are ranked by bid price (in other words, how much an advertiser will pay for the spot). Microsoft has been quick to pick up on this practice and has created a site called Scroogled to spread the word about Google's practices and highlight how Microsoft's search engine, Bing, provides "honest" search results. ...
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