Items tagged with Scroogled
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Seth Colaner - Wed, Nov 27, 2013
It’s not like companies don’t sometimes launch “anti” ad campaigns where they sandbag the competition and point out all the other guy’s flaws, but it's a risky tactic that can backfire. That may be happening...
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Seth Colaner - Fri, Nov 22, 2013
It was about a year ago that Microsoft first launched its “Scroogled” anti-Google campaign that pointed a long crooked finger at the search giant’s Google Shopping practices. Although Microsoft’s various accusations...
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Joel Hruska - Thu, Feb 07, 2013
Google's privacy practices have come under fire in the past six months; the company was fined for continuing to track Safari users after previously promising not to do so. Last fall, Microsoft launched a campaign against Google's shopping search, informing users that Google no longer displayed...
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Jennifer Johnson - Wed, Nov 28, 2012
One of the popular sayings Google adopted early on was "Don't be evil." However, with a new initiative with Google Shopping, Microsoft feels the company is being less than honest. It's likely some consumers will agree. Instead of displaying truly relevant search results when people search for...
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