Proctor & Gamble's gone and done it now, and the company should think long and hard about how it proceeds. We're talking about P&G's aggressive social media campaign promoting Scope Bacon, supposedly a new mouthwash that tastes like bacon but leaves mouths feeling minty fresh. It's "for breath that sizzles," the tagline reads, and...Read more...
In February, Robert Scoble wrote that Microsoft researchers showed him something that made him cry. At the time, he couldn't write about it, but it turned out to be this project, the Microsoft WorldWide Telescope.“The WorldWide Telescope is a powerful tool for science and education that makes it possible for everyone to explore the universe,”...Read more...
We thought it might be interesting to see what the numbers looked like for the extreme performance junkies in our midst, running dual-graphics SLI setups with high-end DX10 capable GeForce 8800 graphics cards. Is SLI mode on Vista still two steps behind in performance in comparison to XP? In this article we offer a quick-take assessment...Read more...
Upon its release, it was expected that even the most ardent power users and enthusiasts were going to tread lightly at first with respect to adopting Windows Vista as their primary OS. Though end users in this demographic are classically early adopters, in terms of new hardware technologies coming to market, an operating system change brings with...Read more...
Study Commissioned by AMD Reveals Scope of Annual U.S. Data Center Energy Consumption: 45 Billion kWh, at Cost of Nearly 3 Billion Dollars - AMD Calls for Increased Collaboration between Technology Industry and Government Officials to Track and Reduce Energy Consumption - NEW YORK - Feb. 15, 2007 - In a keynote...Read more...