Items tagged with rebrand
Logitech and its recently-hired chief design officer are overhauling its brand, the company announced today. Over the years, Logitech built its name on PC mice and keyboards, then expanded to produce a wide range of tech accessories. Now, the company is unveiling a new attitude and a new label: Logi. “On top of a colorful and bold new look, you’ll start to see and hear the name Logi,” a Logitech spokesperson wrote in a blog post. “The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. (Get ready – the first Logi product is around the corner!)” Logitech’s move to become a design company has been in the works for many months, but...
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AMD launched a new suite of HD 7000 SKUs today aimed at the midrange and value mobile markets, but these aren't the 28nm, Southern Islands GPUs that consumers have been watching for. These new HD 7400M, 7500M, and 7600M parts are rebranded 40nm hardware. The "new" chips are all based on AMD's HD 6000 "Northern Islands" GPU, which means they incorporate the improved tessellation performance of that chip (possibly combined with UDVD 3.0). These products retain the VLIW5 design that drove earlier iterations of AMD's Radeon products, rather than the more efficient VLIW4 architecture that debuted with the HD 6900 family (Cayman). We understand why AMD is choosing to launch new SKUs now rather than...
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A few months back NVIDIA "released" the GeForce GTS 250 priced at just around $150. The reason behind the quotations in the previous statement is that the GTS 250 is not exactly something new. While a lot of NVIDIA's R&D dollars have gone into their higher-end products such as the GTX 285 and GTX 295, to satisfy their mid-level needs they turned to an old stand-by: rebranding a previously higher-end card. In the case of the GeForce GTS 250, we're pretty much looking at the same specifications that we saw with the GeForce 9800 GTX+, with a 1GB frame buffer being the only major difference (and even that isn't a meaningful differentiating factor as 9800 GTX+ cards...
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Rumor has it that Intel will rebrand its processor line, beginning in January. There is quite a bit of data, but it is still a rumor.At the moment, the Intel Centrino mobile platform has five different logos with brands like Centrino, Centrino Duo and Centrino Pro. Starting from January 1, 2008, Intel will consolidate the Centrino Duo and Centrino brands under the Intel Centrino brand, and rename the Centrino Pro as Intel Centrino with vPro Technology. According to our source, the new Intel Centrino with vPro Technology will be available in Q1, 2008. It will be based on the Intel Core 2 Duo T9000 and T8000 series (45nm Penryn) processors and the current Santa Rosa platform....
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