Items tagged with Omnicom

Facebook has been making a push into ad marketing. Earlier this year, it acquired video ad company LiveRail to improve the social media company’s video ads. Now, Facebook has unveiled a rebuilt Atlas for the purpose of allowing advertisers the ability to track and measure the effects of their ad campaigns not only on Facebook, but browsers and devices as well. “People spend more time on more devices than ever before, “said head of Atlas Erik Johnson. “This shift in consumer behavior has had a profound impact on a consumer’s path to purchase, both online and in stores. And today’s technology for ad serving and measurement – cookies – are flawed when... Read more...