Items tagged with (nyse:qsr)

Google is not the least bit amused by Burger King's attempt to engage with Google Home smart speakers using the wake phrase "Okay Google" in a new ad campaign. In an interesting twist, Burger King, which did not collaborate with or involve Google in its marketing stunt in any way, claims that Google made changes to prevent the commercial from waking Google Home devices. Let us back up a moment. The problem with creating ads to showcase smart home speakers like Google Home is that they're constantly listening for wake phrases, even when they come from the television. During the Super Bowl, a 60-second commercial aired promoting the AI assistant powering Google Home, with the phrase "Okay Google"... Read more...