Items tagged with (nyse:p)

In the realm of music, cassette tapes are largely dead and compact discs (CDs) are not far behind. Streaming music is both the present and future, and there are big bucks at stake. Hence why satellite music giant SiriusXM today announced that it is acquiring Pandora for around $3.5 billion. Once closed, the all-stock transaction will create the world's largest audio entertainment company, SiriusXM says. "We have long respected Pandora and their team for their popular consumer offering that has attracted a massive audience, and have been impressed by Pandora's strategic progress and stronger execution. We believe there are significant opportunities to create value for both companies' stockholders... Read more...
Pandora just launched Pandora Plus, its new $4.99 USD subscription service. According to Pandora, “This unique marriage of design and functionality, at a very affordable price, marks yet another milestone in Pandora’s journey to create the most personal music experience in the world, giving listeners greater flexibility and control, while allowing for the endless discovery that listeners love so much.”Tim Westergren, founder and CEO at Pandora, remarked, “Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price... Read more...
Streaming music services are getting creative with their advertising spots, making sitting through commercials a little more tolerable for listeners. One of those ads is the Sponsored Listening hour, in which listeners interact with an ad in exchange for an hour of uninterrupted listening. This week, Pandora is taking the service out of Beta and giving advertisers some extra features for engaging customers.  While the idea of bigger, better advertising might not be thrilling, it doesn’t hurt to have a better experience for the 15 seconds or so you’ll spend to get that free hour. One of the new features Pandora is touting is 360-degree product viewing. “The sponsored listening offering is... Read more...