Items tagged with nord

It’s hard to believe that OnePlus is already six years old. The company’s all grown up now. You can find the OnePlus 8 in T-Mobile and Verizon stores, and the OnePlus 8 Pro competes directly with the best flagships from Apple and Samsung. But this has come at a price -- literally. With the OnePlus 8 costing $699+ and the OnePlus 8 Pro $899+, OnePlus is no longer first and foremost a price leader -- especially in fiercely competitive markets like Europe and India. And then there's the OnePlus Nord. In an outstanding example of masterful marketing, the company has spent months building up hype for a quality sub-$500 5G smartphone that lives up to its “Never Settle”... Read more...
OnePlus has been slowly dripping information on its upcoming Nord mid-range smartphone. The company is looking to hit the ground running with its first entry into the sector in years, and co-founder Carl Pei has provided some insight into (and images of) the smartphone prior to its release. In an interview with Marques Brownlee (MKBHD), Pei explained that the mid-range market is often seen as an "afterthought", as the primary drive of the industry as a whole is to "focus all of their time and energy on creating a great flagship [smartphone]". With the introduction of Qualcomm's Snapdragon 765G, Pei feels that now is the time to re-enter the market with a great mid-range smartphone that... Read more...