Items tagged with Mobile Ads

by Joshua Gulick - Thu, May 02, 2013

Facebook Sales Surge as Mobile Ad Business Helps to Beat Forecast

Just last summer, Facebook seemed to be flailing for a solution to its biggest revenue threat: Facebook users were moving their usage to mobile devices in droves. In August, Facebook CEO Mark Zuckerberg called mobile “A huge opportunity for Facebook,” and unveiled a new mobile ad platform intended to turn around Facebook’s falling share price. Now, things are certainly rosier for the social network: Facebook is reporting that its mobile ads powered a large jump in first-quarter sales. With billions of people expected to move to mobile over the next few years, mobile ad sales are key to Facebook’s success. The company announced that mobile ads now account for 30 percent... Read more...