Just last summer, Facebook seemed to be flailing for a solution to its biggest revenue threat: Facebook users were moving their usage to mobile devices in droves. In August, Facebook CEO Mark Zuckerberg called mobile “A huge opportunity for Facebook,” and unveiled a new
mobile ad platform intended to turn around Facebook’s falling share price. Now, things are certainly rosier for the social network:
Facebook is reporting that its mobile ads powered a large jump in first-quarter sales.
With billions of people expected to move to mobile over the next few years, mobile ad sales are key to Facebook’s success. The company announced that mobile ads now account for 30 percent of the company’s overall ad sales. Facebook’s total user base is also increasing, up to 1.1 billion, though the rate at which the company is picking up new users is slowing somewhat. Of those users, 751 million of them are active mobile users, according to Facebook. If mobile advertising is as critical as Facebook believes it to be, the company still has its work cut out for it. That said, Facebook isn’t resting on its laurels. It recently released
Facebook Home, which looks to put Facebook front and center on
Android (and
possibly iOS) phones.
Joshua Gulick
Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to
Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote
CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for
Smart Computing Magazine. A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for
HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.
