Items tagged with lytro

A big deal is going down in the tech world with multiple sources claiming that Google is set to acquire Lytro. Lytro is the company that first started out way back in 2011 a the camera that allowed users to refocus on anything in the image frame. Eventually, Lytro morphed into a company that specializes in depth-data, light-field technology for VR (Virtual Reality) applications. The rumored deal comes after Google unveiled an app that uses multi-camera techniques to capture immersive photography. It would make sense that Google would want to acquire Lytro since that is exactly where the the company's expertise lies. One of the sources cited by TechCrunch says that the $40 million deal... Read more...
When Lytro's light-field camera technology first hit the scene in late 2011, it seemed pretty certain from the get-go that it was going to be a hit. What it brought to the table was a "focus later" mechanic, and just as it sounds, photos taken with Lytro can be refocused after-the-fact. A license plate that's unreadable in the default shot, for example, could suddenly become readable after the user adjusts the focus. Ever since Lytro released its first consumer camera, it seems that business has been quite good. But as we can see today, it looks like it's the company's technologies - not its actual products - that will propel it to super stardom. Today, the company has announced that a small... Read more...
Lytro is doing something that few other companies are these days: launching into a new hardware sector using the conventional means, instead of relying on Kickstarter to simply serve a specific niche. The original Lytro camera was a rectangular device that looked nothing like a camera, but the Illum is easy to mistake for a typical micro-four thirds cam. It's the higher end of Lytro's product portfolio, with a light field mechanism that enables the focal point to be shifted after the shot is captured. Speaking of internals, the company's product page now details a 40 "Megaray" customized sensor that you won't find anywhere else, as well as "table-class processing" to handle all of the information... Read more...
Lytro tried to flip photography on its head a few years ago with the introduction of its original light-field camera. Sporting a funky design reminiscent of a kaleidoscope, the rectangular-shaped tube-like camera excelled at capturing the entire light field around an image, thereby allowing photographers to refocus photos and change their orientation after they've already been taken. Fast forward to today, Lytro is back with a second model -- ILLUM -- that's more functional (and more expensive) than the original. Whereas the original Lytro debuted at $399, the Lytro ILLUM is a $1,599 camera, though it's available for pre-order at an introductory price of $1,499 through mid-July (original Lytro... Read more...
If you're even remotely interested in technology, you've probably heard of Lytro. It's the company that ushered in a new kind of camera, one that allowed users to take photos and then tweak the depth of field in post-processing. Now, the company's spinning up innovation once more, unveiling perspective shift and living filters for new ways to experience "living pictures." The company's light field cameras will soon have an update (December 4th), enabling existing owners to enjoy the new options as well. Perspective Shift lets Lytro photographers interactively change the point of view in a picture after it has been taken. On a computer or mobile device, viewers can move the living picture in any... Read more...
The Lytro, a curious and innovative light-field camera that lets you focus and adjust images in-camera after you’ve snapped a photo, will be widely available in the U.S. starting on October 9th. In just under two weeks, you can purchase your own giant lipstick-looking Lytro online from Target, Best Buy, and Amazon. In November, they’ll be available at CityTarget stores in L.A., Chicago, San Francisco, Seattle, and Westwood, CA. They’ll also be available online in Canada on October 9th and in store in Australia, Hong Kong, and Singapore later in the month. The cameras are available in several colors, including Red Hot (16GB, $499), Electric Blue (8GB, $399), and Graphite (8GB,... Read more...
What if you could take a snapshot of anything, and then focus or blur it after the fact, without any Photoshop? It's now possible. Lytro, Inc. has just revealed a new consumer light field camera, which introduces a new way to take and experience pictures. Unlike conventional cameras, the Lytro light field camera captures all the rays of light in a scene, providing new capabilities never before possible, such as the ability to focus a picture after it's taken. The pocket-sized camera, which offers an 8x optical zoom and f/2 lens, creates interactive "living pictures" that can be endlessly refocused. The camera is available in two models and three colors, starting at $399. The Lytro is the only... Read more...