Items tagged with Intel Inside

by Brandon Hill - Tue, Dec 12, 2017

Intel Slashing 'Intel Inside' Marketing Funds For OEMs, Higher PC Prices Now Likely

Intel's familiar "Intel Inside" is not just a catchy slogan backed by a familiar audio riff that we hear on TV commercials; it's also a program that helps to fund marketing efforts of its vast army of hardware partners that each sell in excess of 10,000 systems per year. The program is open to hardware partners that... Read more...

by Joel Hruska - Mon, Sep 24, 2012

Intel Extends "Intel Inside" Brand campaign To Smartphones -- But Will Consumers Benefit?

Intel's four beat, three second jingle has become synonymous with the company's brand, despite the fact that it contains no spoken words or associated text. To date, Santa Clara has reserved the sequence for its desktop, laptop, and server products, but it's planning a major smartphone marketing campaign as well... Read more...

by Gregory Sullivan - Mon, Feb 05, 2007

Dell Considers Putting 'Intel Inside' Sticker On A Prison

Dell is floundering around trying to regain the top spot in home computer sales. I don't think getting sued over secret kickbacks while being investigated by the Securities and Exchange Commission over funny stock options is going to help. This latest complaint adds Intel to the mix. It accuses Dell of taking up to $1 billion per... Read more...

by Dave Altavilla - Thu, Dec 29, 2005

Intel Inside logo, no longer?

It seems as though supposedly Intel is planning to drop the "Intel Inside" logo and slogan, come the new year, at least according to the Inq. Fact, fiction? Who knows for sure but Intel definitely seems poised and ready for a change in the consumer processor space. The change is part of some other branding ideas... Read more...